Working Papers

Effect of Transformational Relationship Events on Exchange Performance

Colleen M. Harmeling, Robert W. Palmatier, Mark B. Houston, and Mark J. Arnold

Jul 1, 2014

Develops a conceptual framework of transformational relationship events (TREs) in B2B relationships; conducts a field study of 773 B2B relationships to identify the mechanisms by which TREs impact performance.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.