Working Papers

Effect of Transformational Relationship Events on Exchange Performance

Colleen M. Harmeling, Robert W. Palmatier, Mark B. Houston, and Mark J. Arnold

Jul 1, 2014

Develops a conceptual framework of transformational relationship events (TREs) in B2B relationships; conducts a field study of 773 B2B relationships to identify the mechanisms by which TREs impact performance.

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