Working Papers

EEG Response to Advertisements in Print and Broadcast Media

Roland T. Rust, Linda L. Price, and V. Kumar

Jan 1, 1985

Uses results from an exploratory laboratory experiment to study whether response to advertising can be measured by electroencephalograms (EEGs).

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.