Working Paper
EEG Response to Advertisements in Print and Broadcast Media
Jan 1, 1985
Uses results from an exploratory laboratory experiment to study whether response to advertising can be measured by electroencephalograms (EEGs).
Working Paper
EEG Response to Advertisements in Print and Broadcast Media
Jan 1, 1985
Uses results from an exploratory laboratory experiment to study whether response to advertising can be measured by electroencephalograms (EEGs).