Working Papers

Does Online Chatter Really Matter? Dynamics of User-generated Content and Stock Performance

Seshadri Tirunillai and Gerard J. Tellis

Apr 1, 2011

Examines whether user-generated content in online platforms (chatter) can predict stock market performance, which metric of chatter has the strongest relationship, and the dynamics of the relationship. Aggregates product reviews from multiple websites over a four-year period across six markets and 15 firms.

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