Working Papers

Does Having a Marketing and Sales Co-Founder Increase the Likelihood of a Start-up Firm Obtaining an External Investment?

Ofer Mintz

University of Technology Sydney

Peter Lenk

University of Michigan

Yitong Wang

Alibaba Group

Jan 24, 2021

Develops a conceptual model based on signaling theory and role and resource legitimacy to determine whether start-up firms with a co-founder with a marketing and sales (MS) background are preferred by investors over comparable start-up firms with co-founders with different functional backgrounds.

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