Working Papers

Do Satisfied Customers Buy More?

Kathleen Seiders, Glenn B. Voss, Dhruv Grewal, and Andrea L. Godfrey

Jan 1, 2005

Examines the relationships among satisfaction, three categories of moderators, and three measures of repurchase: self-reported repurchase intentions, actual repurchase visits, and level of repurchase spending.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.