Working Papers

Do Promotions Benefit Manufacturers, Retailers, or Both?

Shuba Srinivasan, Koen Pauwels, Dominique Hanssens, and Marnik Dekimpe

Jan 1, 2001

Using scanner data for 25 product categories over eight years, examines the effects of price promotions on manufacturer revenues and retailer revenues and margins.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.