Working Paper
Do Promotions Benefit Manufacturers, Retailers, or Both?
Jan 1, 2001
Using scanner data for 25 product categories over eight years, examines the effects of price promotions on manufacturer revenues and retailer revenues and margins.
Working Paper
Do Promotions Benefit Manufacturers, Retailers, or Both?
Jan 1, 2001
Using scanner data for 25 product categories over eight years, examines the effects of price promotions on manufacturer revenues and retailer revenues and margins.