Working Papers

Divide and Prosper: Effects of Partitioned Prices on Consumers’ Price Recall and Demand

Vicki G. Morwitz, Eric A. Greenleaf, and Eric J. Johnson

Jan 1, 1998

Examines how consumers process partitioned prices (i.e., those divided into base price and surcharge) and how partitioned-pricing strategies affect consumers’ demand and their recalled prices.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.