Working Papers

Divide and Prosper: Effects of Partitioned Prices on Consumers’ Price Recall and Demand

Vicki G. Morwitz, Eric A. Greenleaf, and Eric J. Johnson

Jan 1, 1998

Examines how consumers process partitioned prices (i.e., those divided into base price and surcharge) and how partitioned-pricing strategies affect consumers’ demand and their recalled prices.

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