Working Papers

Distrust Lowers Attitudinal Ambivalence: Why Watching Fox News Triggers More Extreme Product Attitudes

Anne-Sophie Chaxel, Yegyu Han, Dahee Han, and J. Edward Russo

Feb 11, 2019

In four experimental studies, examines the downstream effects on consumers thoughts and behaviors of evoking distrust, using the setting of distrust of a media source, i.e., Fox News.

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