Working Papers

Diffusion Forecasts Using Social Interactions Data

Olivier Toubia, Jacob Goldenberg, and Rosanna Garcia

Jan 1, 2009

Extends the discrete-time versions of the Bass Model, the Asymmetric Influence Model, and the Karmeshu-Goswami Model to incorporate data on social interactions; tests approach in two field studies.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.