Working Papers

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies

Ashish Sood and Gerard J. Tellis

Jan 1, 2010

Develops a schema to explain the dynamics of competition between new and dominant technologies; defines types of technologies, two types of attacks (lower and upper), and three domains of market disruption (technology, firm, and demand). Tests a correlated hazards model using historical data on 36 platform technologies from seven markets, and proposes a predictive model.

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