Working Papers

Deep Listening to the Voice of Nature: The Journey Towards Sustainable Innovation

Jakki Mohr, Linda Price, and Aric Rindfleisch

Dec 8, 2019

Examines the use of biomimicry among over a dozen Fortune 500 firms from a wide variety of industries; employs a grounded theory approach that includes nearly a decade of participant-observation and over 40 depth interviews with executives in firms seeking to use biomimicry as well as firms providing biomimicry services.

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