Working Paper
Deep Listening to the Voice of Nature: The Journey Towards Sustainable Innovation
Dec 8, 2019
Examines the use of biomimicry among over a dozen Fortune 500 firms from a wide variety of industries; employs a grounded theory approach that includes nearly a decade of participant-observation and over 40 depth interviews with executives in firms seeking to use biomimicry as well as firms providing biomimicry services.