Working Papers

Decision Difficulty in Bundle Choice: The Role of Complexity, Uniqueness, and Similarity

Manoj K. Agarwal and Subimal Chatterjee

Jan 1, 2002

Investigates the impact of three variables—bundle size, number of unique services between competing bundles, and perceived similarity between competing bundles—on perceived decision difficulty in bundle choice.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.