Working Paper
Customer Segmentation, Leapfrogging, Switching, and Cannibalization in the Context of Disruptive Technological Change
Oct 25, 2018
Develops a generalized model of the diffusion of successive technologies with partial substitution, tested on large, multi-country datasets of technological succession. Defines and models five new adopter segments of successive technologies that they term pure switchers, bold and doubtful leapfroggers, maven, and cautious innovators.