Working Paper
Cross-Brand Pass-Through? Not in Grocery Retailing
Jan 1, 2005
Examines whether retailers respond to whole promotional support by a target brand by changing the retail prices of competitive brands.
Working Paper
Cross-Brand Pass-Through? Not in Grocery Retailing
Jan 1, 2005
Examines whether retailers respond to whole promotional support by a target brand by changing the retail prices of competitive brands.