Working Papers

Crisis Management Strategies and the Long-term Effects of Product Recalls on Firm Value

Yan Liu, Venkatesh Shankar, and Wonjoo Yun

Sep 19, 2017

Develops a conceptual framework and hypotheses about the main effect of  product recall volume and the moderating effects of crisis management strategies on the relationship between recall volume and long-term firm value. Tests in auto industry context using both short-term abnormal returns analysis and long-term calendar-time portfolio analysis of 280 product recalls during 2005-2015.


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