Working Paper

Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Susan M. Broniarczyk, Wayne D. Hoyer, and Leigh McAlister

Jan 1, 1997

Download

Examines the link between SKU count and consumers’ perceptions of assortment. Suggests that other cues, such as availability of favorite products and amount of shelf space devoted to the category, influence shoppers’ assortment perceptions.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.