Working Papers

Consumer Testimonials as Self-Generated Advertisements: Evaluative Reconstruction Following Product Usage

Terence A. Shimp, Stacy L. Wood, and Laura Smarandescu

Jan 1, 2005

In two studies, investigates whether writing product testimonials causes consumers to inflate their product evaluations.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.