Working Papers

Consumer Search and Decision Problems in a Transitional Economy: Hungary, 1989-1992

Lawrence F. Feick, Robin A. Higie, and Linda L. Price

Jan 1, 1993

Examines how consumers in Hungary, a leader among Central European nations in adopting a market economy, are responding to monumental changes in the marketplace; offers recommendations to Western firms interested in forming partnerships with Hungarian firms and/or marketing to Hungarians.

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