Working Paper
Consumer Participation in Mailing Lists: A Field Experiment
Jan 1, 1996
Explores consumers’ willingness to provide marketers with personal information and to grant permission to sell or rent this information to other companies.
Working Paper
Consumer Participation in Mailing Lists: A Field Experiment
Jan 1, 1996
Explores consumers’ willingness to provide marketers with personal information and to grant permission to sell or rent this information to other companies.