Working Paper
Consumer Knowledge of Normal Prices: An Exploratory Study and Framework
Jan 1, 1990
Literature review and empirical study of how internal price standards influence consumer judgments of acceptable and unacceptable pricing.
Working Paper
Consumer Knowledge of Normal Prices: An Exploratory Study and Framework
Jan 1, 1990
Literature review and empirical study of how internal price standards influence consumer judgments of acceptable and unacceptable pricing.