Working Papers

Conjoint Analysis Reliability: Empirical Findings

David J. Reibstein, John E. G. Bateson, and William Boulding

Jan 1, 1987

Compares the reliability of conjoint analyses that use different measurement procedures and research designs.

This resource is not available online.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.