Working Papers

Comparing Dynamic Consumer Decision Process in Real and Computer-Simulated Environments

Raymond Burke, Barbara Kahn, Leonard Lodish, and Bari Harlam

Jan 1, 1991

Tests the extent to which dynamic consumer choices made in a computer laboratory simulation correspond with those made in an actual grocery store.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.