Working Papers

Commercial Adoption of Advances in the Analysis of Scanner Data

Randolph E. Bucklin and Sunil Gupta

Jan 1, 1998

Examines the commercial use and adoption of state-of-the-art methods for analyzing UPC scanner data by the consumer packaged goods industry in the U.S.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.