Working Paper
Cashback Is Cash Forward: Delaying a Discount to Increase Future Spending
Jul 1, 2015
Examines purchase behavior in the context of online cashback shopping, using panel data obtained from a large cashback company.
Working Paper
Cashback Is Cash Forward: Delaying a Discount to Increase Future Spending
Jul 1, 2015
Examines purchase behavior in the context of online cashback shopping, using panel data obtained from a large cashback company.