Working Papers

Capturing Evolving Visit Behavior in Clickstream Data

Wendy W. Moe and Peter S. Fader

Jan 1, 2001

Develops an individual-level model for store visiting behavior based on Internet clickstream data; captures cross-sectional variation in store-visit behavior as well as changes over time.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.