Working Paper
Brand-level Effects of SKU Reductions
Jan 1, 2005
Investigates effects of SKU reduction on sales of individual brands; uses a joint model of purchase incidence, brand choice, and quantity.
Working Paper
Brand-level Effects of SKU Reductions
Jan 1, 2005
Investigates effects of SKU reduction on sales of individual brands; uses a joint model of purchase incidence, brand choice, and quantity.