Working Paper

Bottoms up! How Container Shapes Influence Pouring and Consumption Volume

Brian Wansink and Koert van Ittersum

Jan 1, 2003

In three experiments, demonstrates the effect of the “elongation bias” on the pouring and consumption behavior of children and adults and on the pouring behavior of “expert” subjects (professional bartenders).

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.