Working Papers

Bloggers as Social Influencers: Optimizing Social Media Engagement via Blog Campaigns

Vanitha Swaminathan, Christian Hughes, and Gillian Brooks

Aug 25, 2016

In blog campaigns, follower network size is not the only important factor in driving social influence: blogger–follower similarity and sentiment are equally important.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.