Working Papers

Benefit Segmentation: An Industrial Application

Rowland T. Moriarty and David J. Reibstein

Jan 1, 1982

Using data from 319 firms that purchased data terminals, tests whether market segments based on traditional criteria such as SIC code and company size are congruent with segments based on product benefits sought.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.