Working Papers

Automating Online-Offline Data Merger for Integrated Marketing

Chenshuo Sun, Anindya Ghose, and Xiao Liu

Nov 5, 2018

Proposes an innovative AI methodology, multi-view representation learning, to create an online-to-offline (O2O) data merging scheme, and applies a data set that consists of online app behavior (both installation and engagement) and offline location-visit behavior.

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