Working Paper

As Time Goes By: Warm Intentions and Cold Feet for Really New versus Incrementally New Products

David L. Alexander, John G. Lynch, Jr., and Qing Wang

Jan 1, 2007

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Examines how consumers’ thinking about really new versus incrementally new products affects (1) their formation of long-term new-product purchase intentions and (2) the likelihood of follow-through on product purchase and use intentions.

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