Working Papers

As Time Goes By: Warm Intentions and Cold Feet for Really New versus Incrementally New Products

David L. Alexander, John G. Lynch, Jr., and Qing Wang

Jan 1, 2007

Examines how consumers’ thinking about really new versus incrementally new products affects (1) their formation of long-term new-product purchase intentions and (2) the likelihood of follow-through on product purchase and use intentions.

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