Working Paper
Analogies and Imaginary Consumers: A Case Study of New Product Development
Jan 1, 2004
Describes a qualitative study of the product development and evaluation process for a digital tablet and laptop computer integrated package.
Working Paper
Analogies and Imaginary Consumers: A Case Study of New Product Development
Jan 1, 2004
Describes a qualitative study of the product development and evaluation process for a digital tablet and laptop computer integrated package.