Working Paper
An Integrated Analysis of Mobile Application Usage and In-App Advertising Response
Jun 10, 2016
The targeted ad delivery strategies derived from this model yielded significantly higher click-through rates than the benchmark strategy.
Working Paper
An Integrated Analysis of Mobile Application Usage and In-App Advertising Response
Jun 10, 2016
The targeted ad delivery strategies derived from this model yielded significantly higher click-through rates than the benchmark strategy.