Working Papers

An Improved Method for the Quantitative Assessment of Customer Priorities

V. Seenu Srinivasan and Gordon Wyner

Jan 1, 2009

Compares the constant sum method with a new method called ASEMAP (Adaptive Self-Explication of Multi-Attribute Preferences) for the quantitative assessment of customer priorities; examines their relative performance in the context of MSI’s assessment of research priorities by managers from MSI member companies.

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