Working Papers

An Empirical Investigation of Product Placement’s Impact on Commercial Audience Levels

David A. Schweidel, Natasha Zhang Foutz, and Robin J. Tanner

Mar 15, 2012

Using data for five major television networks, explores the impact of product placement on changes in the audience levels of downstream advertisements.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.