Working Paper
Acquiring Customers via Word-of-Mouth Referrals: A Virtuous Strategy?
Dec 7, 2015
WOM campaigns help firms recruit profitable customers—but do those customers spread the word among their peers?
Working Paper
Acquiring Customers via Word-of-Mouth Referrals: A Virtuous Strategy?
Dec 7, 2015
WOM campaigns help firms recruit profitable customers—but do those customers spread the word among their peers?