Working Papers

A Cross-national Investigation into the Marketing Department’s Influence within the Firm

Peter C. Verhoef, Peter S. H. Leeflang, Martin Natter, William Baker, Amir Grinstein, Anders Gustafsson, Pamela Morrison, and John Saunders

Jan 1, 2009

Uses data from the Netherlands, Germany, Sweden, United Kingdom, United States, Australia, and Israel to investigate how the marketing department’s capabilities relate to business performance across countries.

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