Working Paper

Evaluating High-Tech versus Low-Tech Products Leads to Opposing Quality Inferences as a Function of Company Size

Kaitlin Woolley

Peggy Liu

Daniella Kupor

Boston University

Oct 17, 2022


Uses a series of controlled laboratory experiments to explore how the size of a company affects consumers’ perceptions of the quality of low-tech and high-tech products and to determine the underlying mechanisms of such judgments.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.