May 1, 2019, 1:00 PM EDT
Challenging the Marketing Status QuoDavid Gal, University of Illinois at Chicago
Why do businesses fail to adapt as circumstances evolve? What are the forces that prevent organizations from changing and how can they be overcome? Though these questions are fundamental, surprisingly little serious attention has been paid to them. The social science literature often makes the case that individuals and institutions alike suffer from a status quo bias, yet such an answer doesn’t provide an explanation, but simply restates the problem. Why is there a tendency to maintain the status quo? Why is change so hard? These questions are particularly critical for marketers who must respond to shifting customer preferences, a dynamic marketing environment, and technological changes. In this webinar, we will draw on lessons from the history of warfare, business, and science to identify the forces that serve to protect the status quo and how these forces can be overcome.Register
May 14, 2019, 1:00 PM EDT
Consumers Make Joint Decisions All The Time… What Should Marketers Do Differently?Hristina Nikolova, Boston College
Consumers make a lot of joint decisions on a daily basis, such as choosing to buy a car or house with their spouses, making business decisions with their coworkers, or simply selecting restaurants or vacation places with a friend. But when choosing jointly, are consumers likely to make the same choices they would if they were alone? Hristina Nikolova will discuss research which suggests that the answer may depend on the gender composition of the group, and offer insights about how marketers can use these findings. The webinar will also feature a discussion of other key insights from Hristina Nikolova’s joint decision-making research.Register
June 18, 2019, 1:00 PM EDT
How MSI Can Help You Become an (Even) Better MarketerKate Grey, Chief Experience Officer, MSI
In this 30-minute session, Chief Experience Officer Kate Grey will review the most efficient ways to use your MSI membership to invest in your own marketing capabilities and foster marketing excellence in your organization.
How can you and your colleagues get the most out of conferences, events, and other networking opportunities? What are the best ways to engage with other marketing leaders and get connected to academic experts? How can you efficiently explore MSI content for new knowledge and insight on your marketing questions? Kate will address these and any other questions you may have about your MSI membership.
This webinar is for those new to MSI and for members who want to take full advantage of the unique benefits of MSI membership.
To watch a previously recorded version of this webinar, click here.Register
September 17, 2019, 1:00 PM EDT
Webinar featuring Gerald ZaltmanGerald Zaltman, Harvard University and Partner, Olson Zaltman Associates
Additional details coming soon.Register