October 23, 2019, 1:00 PM EDT
How Vigilant Marketers Keep Their Companies AheadGeorge Day, University of Pennsylvania
When turbulence is the new normal, vigilant organizations stay ahead of the pack by anticipating threats, spotting opportunities sooner and acting faster when the time is right. This Lunch Lecture will reveal how and why these vigilant organizations have an advantage over their vulnerable rivals who often miss the early signals.
An essential ingredient of vigilance is an effective and credible marketing leader with an informed outside in perspective on strategic issues. We’ll learn from successes like Adobe and Mastercard about the role of marketing in detecting weak signals, separating them from background noise, and then acting wisely with probe-and-learn studies and rapid experiments that create a portfolio of real options.
The Lunch Lecture will conclude with a proven agenda for assessing the vigilance quotient of an organization, and then cultivating foresight and insight throughout the organization.Register
November 13, 2019, 1:00 PM EST
Teaching Tools: New Resources for Academics Provided by FacebookNicole Goldstein, Global Partnerships Strategy Lead, Blueprint, Facebook
Are you looking for new content, tools, cases, and approaches to use in your classroom? This webinar will highlight free resources developed for the academic community by MSI corporate sponsor Facebook’s Blueprint team with input and advice from academic contributors from Wharton, Harvard, and other schools.
Facebook’s Nicole Goldstein will discuss and present a new digital marketing program, launching in 2019, with content relevant for MBA-level coursework as well as hands-on applied classes at any level. Attending faculty will have the opportunity to provide feedback to help shape the design, content, and structure of the program, and will be invited to sign up for program pilots which will run in the Spring 2020 semester.Register