Upcoming Webinars

Invest in yourself.

  • September 25, 2019, 1:00 PM EDT

    Human + Machine: How Content Analytics Delivers Unsurpassed Value to Advertisers

    Dinesh Gopinath, Global Head of Product and Data Strategy, Kantar Analytics Practice

    Hear the latest news on how advertisers are using content analytics to reduce production inefficiencies and costs and maximize content effectiveness through an ad’s lifecycle. The session will discuss different ways advertisers are capitalizing on a revolutionary analytics to produce content, amplify and multiply its value, while dramatically shortening the idea-to-value timeframe.

    Register
  • October 23, 2019, 1:00 PM EDT

    How Vigilant Marketers Keep Their Companies Ahead

    George Day, University of Pennsylvania

    When turbulence is the new normal, vigilant organizations stay ahead of the pack by anticipating threats, spotting opportunities sooner and acting faster when the time is right. This Lunch Lecture will reveal how and why these vigilant organizations have an advantage over their vulnerable rivals who often miss the early signals.

    An essential ingredient of vigilance is an effective and credible marketing leader with an informed outside in perspective on strategic issues. We’ll learn from successes like Adobe and Mastercard about the role of marketing in detecting weak signals, separating them from background noise, and then acting wisely with probe-and-learn studies and rapid experiments that create a portfolio of real options.

    The Lunch Lecture will conclude with a proven agenda for assessing the vigilance quotient of an organization, and then cultivating foresight and insight throughout the organization.

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  • November 13, 2019, 1:00 PM EST

    Lunch Lecture @ MSI featuring Facebook

    Nicole Goldstein, Global Partnerships Strategy Lead, Blueprint, Facebook

    ​Additional details coming soon

    Register
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