Upcoming Webinars

Invest in yourself.

  • June 17, 2020, 1:00 PM EDT

    Gender Inclusive Branding and the Masculine-American Stereotype

    Carlos J. Torelli, University of Illinois at Urbana-Champaign

    Adopting a broad cultural perspective of gender branding, this webinar reviews the effects of a masculine-American stereotype on the brand preferences of U.S. consumers. The webinar provides recommendations to make women respond more favorably to female-targeted products introduced by masculine brands, as well as ways to make men respond more favorably to male-targeted products introduced by feminine brands. ​

    Register
  • July 15, 2020, 1:00 PM EDT

    Lunch Lecture @ MSI featuring David Aaker

    David Aaker, Vice-Chairman, Prophet

    Additional details coming soon.

    Register
  • September 23, 2020, 1:00 PM EDT

    Lunch Lecture @ MSI featuring BAV Group and US News

    BAV Group and US News

    Additional details coming soon.

    Register
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