Upcoming Webinars

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  • March 31, 2020, 1:00 PM EDT

    Three Sources of Motivation

    Rima Touré-Tillery, Northwestern University

    ​Motivation is what leads people to behave as they do. We see it when people have a goal they wish to achieve. Having a goal creates a state of tension—a discrepancy between a person’s current state and their desired state—that drives the people to act in order to reduce or eliminate that tension. Producers of goods and services work hard to create and market products that help consumers reduce this tension. However, even the most driven people do not always act in accordance with their goals. So, what motivates people to stick to their goals? This Lunch Lecture @ MSI will explore three sources of motivation in goal pursuit. Rima Touré-Tillery will review empirical evidence from psychology and consumer research and discuss the theoretical and practical implications of distinguishing between these sources of motivation.

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  • April 28, 2020, 1:00 PM EDT

    The Image + Text Formula in Brand Social Media Posts that Really Works

    Stefania Farace, Eastern Connecticut State University & Francisco Villarroel, University of Massachusetts Amherst

    ​Over 3.2 billion images are shared on social media. The inclusion per se of any image in social media posts does not always translate into higher consumer sharing. What visual and verbal aspects generate a compelling social media post? Stefania Farace and Francisco Villarroel will discuss their research on text-image relationships in social media and offer insights into how content manager can create effective multimodal social media messages.

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  • May 19, 2020, 1:00 PM EDT

    Marketing Measurement: Practical Advice

    Paul Flugel, VP – Marketing Performance & Brand Analytics, Catalina

    Additional details coming soon.

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  • June 17, 2020, 1:00 PM EDT

    Gender Inclusive Branding and the Masculine-American Stereotype

    Carlos J. Torelli, University of Illinois at Urbana-Champaign

    Adopting a broad cultural perspective of gender branding, this webinar reviews the effects of a masculine-American stereotype on the brand preferences of U.S. consumers. The webinar provides recommendations to make women respond more favorably to female-targeted products introduced by masculine brands, as well as ways to make men respond more favorably to male-targeted products introduced by feminine brands. ​

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  • July 14, 2020, 1:00 PM EDT

    Lunch Lecture @ MSI featuring David Aaker

    David Aaker, Vice-Chairman, Prophet

    Additional details coming soon.

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  • September 23, 2020, 1:00 PM EDT

    Lunch Lecture @ MSI featuring BAV Group and US News

    BAV Group and US News

    Additional details coming soon.

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