July 31, 2019, 1:00 PM EDT
Fit and Authenticity in Sponsorship and other Horizontal Marketing PartnershipsT. Bettina Cornwell, University of Oregon
No offense intended, but brand communications can be boring. Sports, the arts, and music can be exciting, even captivating. In a content driven media landscape, it is not surprising that brands partner with their world to tell stories, to communicate their values, and to ride the wave of excitement. How though to find the best partner for this adventure? In this Lunch Lecture @ MSI guided by Bettina Cornwell, we will begin with the popular idea that brands should fit or be congruent with that which they sponsor—the “running shoe-running event” maxim. As an alternative to fit, we will discuss authenticity in partnerships- why you want it, how you measure it, and what it gives you. This thinking can be applied in sponsoring, brand placement, endorsements, and internal marketing—and is just as relevant for a cycling team or charity as it is for a Fortune 500 company.Register
September 10, 2019, 1:00 PM EDT
How MSI Can Help You Become an (Even) Better MarketerKate Grey, Chief Experience Officer, MSI
In this 30-minute session, Chief Experience Officer Kate Grey will review the most efficient ways to use your MSI membership to invest in your own marketing capabilities and foster marketing excellence in your organization.
How can you and your colleagues get the most out of conferences, events, and other networking opportunities? What are the best ways to engage with other marketing leaders and get connected to academic experts? How can you efficiently explore MSI content for new knowledge and insight on your marketing questions? Kate will address these and any other questions you may have about your MSI membership.
This webinar is for those new to MSI and for members who want to take full advantage of the unique benefits of MSI membership.
To watch a previously recorded version of this webinar, click here.Register
October 23, 2019, 1:00 PM EDT
Lunch Lecture @ MSI featuring George DayGeorge Day, University of Pennsylvania
Additional details coming soonRegister