April 16, 2019, 11:00 AM EDT
Designing Consumer AIMarkus Giesler, York University and Stefano Puntoni, Erasmus University
From Amazon’s Alexa to Spotify playlists and from Roomba’s smart vacuum to Facebook’s wall, artificial intelligence is found in a growing number of consumer products and services. But what fears preclude consumers from adopting AI and how can managers successfully address them? Stefano Puntoni and Markus Giesler will discuss their research which suggests that the answer may depend on studying the psychology and consumer culture of artificial intelligence, and offer insights into how marketers can create trusted and captivating AI consumer experiences.Register
May 1, 2019, 1:00 PM EDT
Challenging the Marketing Status QuoDavid Gal, University of Illinois at Chicago
Additional details coming soonRegister
May 14, 2019, 1:00 PM EDT
Men and the Middle: Gender Differences in Dyadic ChoicesHristina Nikolova, Boston College
We make a lot of joint decisions on a daily basis, such as choosing to buy a car or house with your spouse, making business decisions with your coworkers, or simply selecting restaurants or vacation places with a friend. But when choosing jointly, are consumers likely to make the same choices they would if they were alone? Hristina Nikolova will discuss her research which suggests that the answer may depend on the gender composition of the group, and offer insights about how marketers can use these findings.Register
June 18, 2019, 1:00 PM EDT
How MSI Can Help You Become an (Even) Better MarketerKate Grey, Chief Experience Officer, MSI
In this 30-minute session, Chief Experience Officer Kate Grey will review the most efficient ways to use your MSI membership to invest in your own marketing capabilities and foster marketing excellence in your organization.
How can you and your colleagues get the most out of conferences, events, and other networking opportunities? What are the best ways to engage with other marketing leaders and get connected to academic experts? How can you efficiently explore MSI content for new knowledge and insight on your marketing questions? Kate will address these and any other questions you may have about your MSI membership.
This webinar is for those new to MSI and for members who want to take full advantage of the unique benefits of MSI membership.
To watch a previously recorded version of this webinar, click here.Register