The Image + Text Formula in Brand Social Media Posts that Really Works

Aug 21, 2020

Over 3.2 billion images are shared on social media. The inclusion per se of any image in social media posts does not always translate into higher consumer sharing. What visual and verbal aspects generate a compelling social media post? Stefania Farace and Francisco Villarroel discuss their research on text-image relationships in social media and offer insights into how content managers can create effective multimodal social media messages.

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