Videos

Test & Learn: Systematic Process to Validate Results and Performance

Michael Cohen, Marketing Evolution and Elea Feit, Drexel University

Jun 27, 2019

Marketers have increasing responsibilities to provide accurate marketing performance and customer behavior insights. Developing a deep knowledge of the necessary data to be evaluated, ensuring data representativeness, and setting data quality standards are key attributes to becoming a data champion. This Lunch Lecture explores the use of Test & Learn framework and how it contributes to data quality and validation.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.