The Winds of Change: Harnessing Growth and Doing Good in Emerging Markets
Rajesh Chandy, London Business School
The winds of change that are blowing in emerging markets today are in many ways unprecedented in human history. Marketers have a crucial role in helping firms harness these winds, and serve as a force for good. In this webinar, Rajesh Chandy will share insights from recent research on the causes of these changes, and the possibilities they offer for marketers to do well while doing good. He will make the case that even leaders at the largest and wealthiest firms in the world could benefit from immersion and engagement in the lives of the smallest entrepreneurs and the least privileged customers in the world
Participants are requested to watch, if possible, this video prior to the webinar.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.