How to Help Consumers Make the Most of Not Having Enough
Today, people regularly feel like they don’t have enough – not enough time, not enough money, not enough followers on Instagram. How can marketers help turn these everyday experiences of scarcity into positive outcomes for consumers? Drawing from her 15 years of experience as a behavioral scientist, and her 24 days as a contestant on the reality television show, Survivor, Dr. Kelly Goldsmith makes a surprising case for how a little scarcity can benefit consumers, both individually and collectively. She then offers tactical insights into the communication and persuasion strategies that marketers can use in an age when “more” is never enough.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.