Video

Best of MSI: Marketing in a Politically Polarized Era

Webinar featuring Neil Malhotra, Stanford University

Neil Malhotra will discuss the effects of political partisanship on people's economic choices and actions, including how they work and shop. A range of experiments in real-world environments offers compelling evidence that partisanship influences economic behavior, even when it is costly. He will discuss implications for marketers' understanding of consumer behavior and for companies' interactions with their customers.

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