Innovation Equity: How to Combine Demand Forecasting and Customer Management Principles to Determine What an Innovation is Really WorthApr 13, 2017
Webinar featuring Elie Ofek, Harvard University
Elie Ofek will present a novel framework that combines a wealth of research from two marketing domains: innovation diffusion and customer relationship management.
Best Practices in Marketing ROI Performance ManagementMar 23, 2017
Webinar featuring Michael Cohen, Convertro and Jim Spaeth, Sequent Partners
Today it seems everyone and anyone is collecting and aggregating big data. But that doesn’t mean it’s providing value. The challenge is twofold: first, ensuring sufficient data integrity and second, using sound marketing science to fuel smarter marketing.
How to Market the Consumer IoT: Focus on ExperienceMar 01, 2017
Webinar featuring Donna Hoffman and Thomas Novak, George Washington University
While consumer experience (CX) has to date focused on products, brands and marketing environments, the consumer Internet of Things (IoT) presents new opportunities for interaction that has the potential to revolutionize consumer experience.
Beyond an Internet of “One-off Solutions”Mar 01, 2017
Webinar featuring Peter Levin, Strategic Planner - Datacenter Group, Intel Corporation
Enabled by sensors, analytics, and new platform tools, the IoT is transforming marketing practices through direct measures of consumer behavior
Marketing ROI Analytics in 2016: The Baby and the BathwaterFeb 28, 2017
Webinar featuring Ross Link, Former President, Global MROI Solutions, Nielsen
Ross Link will discuss Nielsen’s perspective on the present and future of marketing ROI.