How to Succeed in Emerging MarketsAug 29, 2018
Jagdish Sheth, Emory University
Emerging markets including China and India are the next growth opportunities for most products and services, yet many companies fail in emerging markets despite great brands and high-quality products. This webinar will discuss eight marketing strategies for business success in these markets.
The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless DisruptionAug 09, 2018
Barbara Kahn, University of Pennsylvania
We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. In this webinar, Barbara Kahn will examine the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.
How MSI Can Help You Become an (Even) Better MarketerJul 31, 2018
Kate Grey, Director of Corporate Engagement, Marketing Science Institute
In this 30-minute session, Director of Corporate Engagement Kate Grey will review the most efficient ways to use your MSI membership to invest in your own marketing capabilities and foster marketing excellence in your organization.
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad EffectivenessJun 14, 2018
Leslie John, Harvard University
How will targeted ads fare in the face of increased consumer awareness?
Tackling the MSI Research Priorities: Which Methods to Use?May 24, 2018
Webinar featuring Dominique M. Hanssens, University of California Los Angeles and Natalie Mizik, University of Washington
Marketing Science has developed a large array of research methods to tackle important questions for marketing management. But which method should be used for which question?