Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad EffectivenessJun 14, 2018
Leslie John, Harvard University
How will targeted ads fare in the face of increased consumer awareness?
Tackling the MSI Research Priorities: Which Methods to Use?May 24, 2018
Webinar featuring Dominique M. Hanssens, University of California Los Angeles and Natalie Mizik, University of Washington
Marketing Science has developed a large array of research methods to tackle important questions for marketing management. But which method should be used for which question?
How Blockchain Technology Changes MarketingMay 01, 2018
Campbell R. Harvey, Duke University
Campbell R. Harvey first presents the basic mechanics of the technology. He then focuses on the implications with a specific focus on how machine to machine payments impact marketing.
Multichannel Management in the 21st CenturyApr 19, 2018
Webinar featuring Sandy Jap
In this webinar, Sandy Jap will discuss the changes in how customers are buying and what firms need to do about it in an increasingly multichannel world.
“The Value of Sponsorships, Evaluating the Brand Rub” How Sponsorship affects Consumers’ Perceptions of Both BrandsMar 21, 2018
Webinar featuring Anne Rivers, Managing Director and Ryan Johnson, Vice President, BAV Group
What is the ROI of sponsorship? Will it benefit acquisition? Retention? Brand? Should it be measured by impressions? Or should it be measured by mindshare?