Why Digital Goods Are Valued Less Than Physical GoodsJun 14, 2019
Carey Morewedge, Boston University
Many digital goods such as souvenir photographs, books, and films are substantive innovations relative to their physical counterparts. Despite this, consumers may ascribe less value to digital than to physical versions of the same good.
Consumers Make Joint Decisions All The Time… What Should Marketers Do Differently?May 14, 2019
Hristina Nikolova, Boston College
Consumers make a lot of joint decisions on a daily basis, but are they likely to make the same choices they would if they were alone?
Challenging the Marketing Status QuoMay 01, 2019
David Gal, University of Illinois at Chicago
Why do businesses fail to adapt as circumstances evolve? In this webinar, David Gal draws on lessons from the history of warfare, business, and science to identify the forces that serve to protect the status quo and how these forces can be overcome.
Designing Consumer AIApr 17, 2019
Markus Giesler, York University and Stefano Puntoni, Erasmus University
What fears preclude consumers from adopting AI and how can managers successfully address them?
Best of MSI - Sustaining Motivation in Customers, Employees, and YourselfFeb 13, 2019
Szu-chi Huang, Stanford University
Szu-Chi Huang will discuss research that provides key insights into motivating actions, and more importantly, sustaining these actions.