Small Actions, Big Difference: Why All of Us Must Take Ownership of Sustainability to Save the WorldJan 17, 2020
CB Bhattacharya, University of Pittsburgh
CB Bhattacharya will provide a framework that shows companies how they can build sustainability ownership and engage their entire stakeholder base in their respective sustainability journeys.
Using Account Based Marketing Strategies to Accelerate Key Account Revenue ProductionDec 05, 2019
Wesley J. Johnston, Georgia State University and Craig Apatov & Jip Ingles, Ascension Strategies
This webinar will touch on key strategic best practice principles to leverage ABM to bring personalized thought leadership/lead generation messaging to influencers and decision makers within a set of targeted accounts.
Selling New Products: What Really WorksNov 25, 2019
Michael J. Ahearne, University of Houston
Mike Ahearne will discuss best practices for selling new-to-the-world products that have important implications for both marketing and sales leaders.
How Vigilant Marketers Keep Their Companies AheadOct 23, 2019
George Day, University of Pennsylvania
This Lunch Lecture @ MSI will reveal how and why vigilant organizations have an advantage over their vulnerable rivals who often miss the early signals.
Human + Machine: How Content Analytics Delivers Unsurpassed Value to AdvertisersSep 30, 2019
Dinesh Gopinath, Global Head of Product and Data Strategy, Kantar Analytics Practice
Kantar's Dinesh Gopinath will discuss different ways advertisers are capitalizing on a revolutionary analytics to produce content, amplify and multiply its value, while dramatically shortening the idea-to-value timeframe.