The Rise of Omnichannel Promotion and Distribution
All Types
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Videos
Selling New Products: What Really Works
Nov 25, 2019Michael J. Ahearne, University of Houston
Mike Ahearne will discuss best practices for selling new-to-the-world products that have important implications for both marketing and sales leaders.
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Presentations
Selling New Products: What Really Works
Nov 18, 2019 Michael J. Ahearne, University of HoustonSuccessful companies approach the challenge of selling new-to-the-world products in a different way than they do existing products. Mike Ahearne will discuss these best practices that have important implications for both marketing and sales leaders.
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Presentations
Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-Making
Sep 20, 2019 Claudia Townsend, University of MiamiClaudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.
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Presentations
Firm’s Management of Social Interactions
Sep 20, 2019 Dina Mayzlin, University of Southern CaliforniaIn this session, Dina Mayzlin will present a framework for the different roles firms can use to manage social interactions.
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Reports
The Impact of Device Used in Digital Paths on Deadline-Driven Purchase Decisions
Aug 1, 2019 Meheli Basu and J. Jeffrey Inman, University of Pittsburgh, and Kirk Wakefield, Baylor University, 2019, 19-124-08Based on three years of StubHub data, this study shows higher conversion rates for PC-only than for mobile-only consumer path. Device-switching spells trouble for purchase likelihood, but higher sales per transaction.
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